the length of the placeholder recognized and `strbuf_expand()` skips
over it.
+
+The format `%%` is automatically expanded to a single `%` as a quoting
+mechanism; callers do not need to handle the `%` placeholder themselves,
+and the callback function will not be invoked for this placeholder.
++
All other characters (non-percent and not skipped ones) are copied
verbatim to the strbuf. If the callback returned zero, meaning that the
placeholder is unknown, then the percent sign is copied, too.