- **Ethos** - character, ethics, authority
- **Pathos** - emotion, anecdotes
+## Structure of arguments
+
+- Order of arguments
+
+### Introductions
+
+### Endings
+
+- Call to action/leaving audience with hope
+
+
+### Segregating discussion
+
+- beginning/middle/end
+- look for tonal shifts
+- consider language techniques & transitions between them
+
+
## Practice responses
### *Pill testing: an indulgence for the elites* - Blake Young
1. There are no silver bullets
2. Personalise the despair
3. We are honour bound to do more
+
+Palmer starts his article with an firm but factually-phrased introduction, which helps less educated readers to become invested in the issue and introduces the author's contention. Credibility is gained by the reader from the start of the piece, which is done by citing the "wide support" and "chorus" for the author's opinion. The second example also reveals the use of a metaphor. Following this, rhetorical question is posed, encouraging thought for readers. The words "futile", "exacerbate" and "alleviate" are sophisticated, which creates a spectrum of complexity in author's language, allowing him to appeal to a wider audience. A blunt statement then signifies a more logical and analytical section, including an expert opinion which helps to garner authority. However, Palmer also uses more emotive language, such as the inclusive phrase "a majority of Australians".
+
+Following this, the author states his contention in a more explicit and personal way, using the first person to encourage a personal connection. Strong language is also used to emphasise the author's passion, enforcing that he is "unashamedly a ferocious advocate". This emotional manipulation is further enhanced by the phrase "needless loss of [..] lives". More context is then added to the author's discussion as he adopts a more objective tone, and then compares "bad guys" and "concerned guys" - an example of colloquial and accessible language, once again expanding the piece's readership.
+
+The first major argument in the piece concerning "silver bullets" is intended to create a negative view of the government, whilst also favouring those who take action on the issue. The first sentence gives context, but the phrase "had the courage" is clearly favourable towards the deputy coroner, indicating the relative position of the author's views. The second paragraph introduces the idea of "silver bullet remedies", a metaphor which is familiar to most readers. The consideration of this concept, whilst helping the author's point, also makes readers feel that Palmer is of a considered and analytical viewpoint, adding to his credibility.