1# Language analysis 2 3## From examiner's report 4 5- Analyse **how** author sets up argument and persuades 6- Visuals/written/verbal 7- Time - divide for visuals and text 8- Incisive, fluent intro - set context 9- Knowedge may be assumed - do not relay piece 10 11### Techniques 12 13- emotion 14- credibility 15- logic 16 17## Language 18 19- **Denotation** - litereal meaning of a word, no emotions 20- **Connotation** - involves emotions/values/images 21- **Euphemisms** - used to soften harsh phrases 22- **Dyphemism** - negative expressions (humiliating/disapproving) 23- **Ad hominem** - personal attack 24 25## Practice responses 26 27### *Pill testing: an indulgence for the elites* - Blake Young 28 29Young begins his piece with a blunt and firm statement, clearly affirming his contention in the first few words. This establishes a bold and confident tone for the author, intended to intimidate readers whilst also presenting a shocking and grabbing statement. Following this, the author expands by discussing general background information of the issue, which adds credibility to the later arguments. The addition context contributed by the second paragraph also broadens the potential audience by engaging those who are less educated or interested in the issue. The author then makes extensive use of metaphors to describe the "strange noise", and then makes a somehwat discriminating generalisation about the "doctors' wives of the leafy suburbs". In the next sentence, he clarifies this, intentionally enclosing the "war on drugs" in quote marks. This is meant to be diminuitive and demeaning towards the opposing idea.