1# Language analysis 2 3## From examiner's report 4 5- Analyse **how** author sets up argument and persuades 6- Visuals/written/verbal 7- Time - divide for visuals and text 8- Incisive, fluent intro - set context 9- Knowedge may be assumed - do not relay piece 10 11### Techniques 12 13- emotion 14- credibility 15- logic 16 17## Language 18 19- **Denotation** - litereal meaning of a word, no emotions 20- **Connotation** - involves emotions/values/images 21- **Euphemisms** - used to soften harsh phrases 22- **Dyphemism** - negative expressions (humiliating/disapproving) 23- **Ad hominem** - personal attack