[english] start language analysis notes

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+# Language analysis
+
+## From examiner's report
+
+- Analyse **how** author sets up argument and persuades
+- Visuals/written/verbal
+- Time - divide for visuals and text
+- Incisive, fluent intro - set context
+- Knowedge may be assumed - do not relay piece
+
+### Techniques
+
+- emotion
+- credibility
+- logic
+
+## Language
+
+- **Denotation** - litereal meaning of a word, no emotions
+- **Connotation** - involves emotions/values/images
+- **Euphemisms** - used to soften harsh phrases
+- **Dyphemism** - negative expressions (humiliating/disapproving)
+- **Ad hominem** - personal attack